.Who is using Social Media?

Are High Net Worth individuals using Social Media?

According to the American Affluence Center, only half of affluent individuals (average net income $333,000) are active on Social Media. Not surprisingly, participation declines with age. Surprisingly, it also declines with income.

Owners of smart phones and tablets are more likely to participate. Womern or more likely to be engaged than are men.

Where do you reach the affluent? LinkedIn is their social media destination of choice.